Privacy Policy

1. Who We Are

255bet ("255bet", "we", "us", "our") operates the online betting and gaming platform accessible at 255bet.lat. 255bet is the data controller responsible for the personal information collected from players who register and use its services.

This Privacy Policy applies to all personal data collected in connection with your use of the 255bet website, mobile browser interface, and any related services including sports betting, live casino, slots, Keno, and customer support communications. It should be read alongside the 255bet Terms and Conditions and Responsible Gaming Policy.

For all data-related enquiries, including access requests, correction requests, and deletion requests, please contact our support team at [email protected].

2. Personal Data We Collect

255bet collects the following categories of personal data from players:

2.1 Identity and Registration Data

• Full legal name;
• Date of birth (for age verification purposes);
• Username chosen at registration;
• Government-issued identification number (National ID, passport number, or driving licence number — collected during KYC verification).

2.2 Contact Data

• Email address;
• Mobile phone number;
• Residential address (city and district, e.g., Dhaka, Chittagong, Sylhet, Khulna, Rajshahi).

2.3 Financial and Transaction Data

• Deposit and withdrawal transaction records;
• Payment method identifiers (e.g., bKash account number, Nagad account number, Rocket account number, bank account details);
• Account balance history;
• Bonus and promotion usage records.

2.4 Betting and Gaming Data

• Bet history, wager amounts, and game session records;
• Game preferences, favourite markets, and browsing behaviour within the platform;
• Responsible gaming settings including deposit limits and self-exclusion status.

2.5 Technical and Device Data

• IP address and approximate geolocation derived from IP;
• Device type, operating system, and browser type;
• Session timestamps, login history, and platform access logs;
• Cookie identifiers and similar tracking technology data (see Section 7).

2.6 Communications Data

• Records of customer support conversations via email;
• Feedback, complaint submissions, and dispute records.

3. How We Collect Your Data

255bet collects personal data through the following means:

Collection Method	Examples
Direct submission	Registration form, KYC document uploads, support emails, deposit/withdrawal requests
Automated technical collection	Cookies, server logs, session tracking, device fingerprinting for fraud prevention
Third-party payment providers	Transaction confirmation data from bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank
Identity verification partners	KYC verification results and watchlist screening outcomes from compliance service providers
Game platform providers	Game session data from studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, and Spribe

4. How We Use Your Personal Data

255bet uses your personal data for the following purposes:

• Account creation and management: To register your 255bet account, verify your identity, and maintain your player profile;
• Service delivery: To process deposits and withdrawals via bKash, Nagad, Rocket, and other accepted payment methods; to settle bets and deliver gaming services;
• Age and identity verification: To comply with our 18+ policy and KYC obligations, ensuring the platform is not accessed by underage individuals;
• Fraud prevention and security: To detect, investigate, and prevent fraudulent transactions, money laundering, account takeovers, and other prohibited conduct;
• Responsible gaming compliance: To monitor gambling behaviour, enforce deposit limits, process self-exclusion requests, and fulfil our obligations under responsible gaming commitments;
• Customer support: To respond to your queries, handle complaints, and resolve disputes in a timely manner;
• Promotions and communications: To send you relevant bonus offers, platform updates, and promotional communications — only where you have consented to receive such communications;
• Platform improvement: To analyse usage patterns, identify technical issues, and improve the overall 255bet player experience;
• Legal compliance: To retain records as required by applicable anti-money-laundering regulations and to respond to lawful requests from competent authorities.

5. Legal Basis for Processing

255bet processes your personal data on the following legal grounds:

• Contractual necessity: Processing required to perform the player agreement (account registration, service delivery, payment processing);
• Legitimate interests: Fraud detection, platform security, responsible gaming monitoring, and business analytics — where these interests do not override your fundamental privacy rights;
• Legal obligation: KYC/AML compliance, record-keeping requirements, and responses to lawful authority requests;
• Consent: Marketing communications and non-essential cookies — you may withdraw consent at any time by contacting [email protected].

6. Sharing Your Personal Data

255bet does not sell your personal data to any third party. We may share your data in strictly limited circumstances:

6.1 Payment Processing Partners

To process your deposits and withdrawals, 255bet shares the minimum necessary transaction data with payment service providers including bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, and BRAC Bank. These providers process your data solely to complete the financial transaction and are bound by their own privacy obligations.

6.2 Game Content Providers

When you access games provided by third-party studios — including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Ezugi, and Spribe — limited session and account data is shared with those studios to facilitate game delivery, calculate outcomes, and maintain game integrity. These studios operate under licence and handle data in accordance with their own privacy policies.

6.3 Identity Verification and Compliance Services

255bet may share identity documents and personal data with third-party KYC and anti-money-laundering compliance service providers for the purpose of verifying your identity and screening against watchlists. Such sharing is conducted only to the extent necessary for compliance.

6.4 Legal and Regulatory Disclosures

255bet may disclose your personal data to law enforcement agencies, regulatory authorities, or other competent bodies where required to do so by applicable law, court order, or lawful authority request. In such cases, 255bet will disclose only the minimum data required and will notify you where legally permitted to do so.

6.5 Business Transfers

In the event of a merger, acquisition, or sale of all or part of 255bet's business assets, your personal data may be transferred to the acquiring entity. You will be notified of any such transfer via the email address registered on your account prior to your data being subject to a different privacy policy.

7. Cookies and Tracking Technologies

255bet uses cookies and similar tracking technologies to improve platform functionality, maintain your login session, and analyse usage patterns. The following categories of cookies are used:

Cookie Type	Purpose	Retention
Strictly Necessary	Maintain your logged-in session, remember security settings, process transactions	Session / up to 24 hours
Functional	Remember language preferences, game display settings, responsible gaming tool configurations	Up to 12 months
Analytical	Aggregate platform usage statistics, identify popular games and features, detect errors	Up to 24 months
Security / Fraud Prevention	Device fingerprinting, bot detection, suspicious login pattern identification	Up to 12 months

Strictly necessary cookies are required for the platform to function and cannot be disabled. You may manage functional and analytical cookies through your browser settings. Disabling certain cookies may affect the performance and personalisation of your 255bet experience.

8. Data Security

255bet takes the security of your personal data seriously. We implement the following technical and organisational measures to protect your information:

• 256-bit SSL/TLS encryption on all data transmissions between your device and 255bet servers;
• Encrypted storage for sensitive personal data including identity documents and payment method details;
• Access controls limiting staff access to personal data on a strict need-to-know basis;
• Regular security audits and penetration testing to identify and remediate vulnerabilities;
• Two-factor authentication options for player accounts to reduce the risk of unauthorised access;
• Fraud monitoring systems that detect and respond to unusual account activity in real time.

While 255bet employs robust security practices, no digital platform can guarantee absolute security. In the event of a data breach that is likely to result in a high risk to your rights, 255bet will notify affected players promptly via the registered email address on file.

9. Data Retention

255bet retains personal data for as long as is necessary to fulfil the purposes outlined in this Privacy Policy, or for longer periods where required by law. The following retention guidelines apply:

• Active account data: Retained for the duration of your account relationship with 255bet and for a minimum of five (5) years following account closure, to comply with anti-money-laundering record-keeping requirements;
• Transaction records: Retained for a minimum of five (5) years from the date of the transaction;
• KYC and identity documents: Retained for five (5) years from account closure or the date of the last transaction, whichever is later;
• Customer support communications: Retained for up to three (3) years from the date of the interaction;
• Marketing consent records: Retained until you withdraw consent or for two (2) years of inactivity, whichever comes first;
• Cookie and technical data: Retained in accordance with the periods specified in Section 7.

When personal data is no longer required, 255bet will securely delete or anonymise it in accordance with our internal data disposal procedures.

10. Your Data Rights

As a 255bet player, you have the following rights in relation to your personal data. To exercise any of these rights, submit a written request to [email protected] from the email address registered on your account. 255bet will respond within thirty (30) days of receipt.

• Right of Access: You may request a copy of all personal data 255bet holds about you;
• Right to Rectification: You may request that inaccurate or incomplete personal data be corrected;
• Right to Erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to legal retention obligations;
• Right to Restrict Processing: You may request that 255bet limit the processing of your data in certain circumstances, such as while a dispute is being resolved;
• Right to Data Portability: You may request a copy of your personal data in a structured, commonly used, and machine-readable format;
• Right to Object: You may object to the processing of your data for direct marketing purposes. Marketing emails contain an unsubscribe option at the footer of each communication;
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

Please note that certain rights may be limited where 255bet is required to retain data to comply with legal obligations, including anti-money-laundering regulations applicable to offshore gaming platforms.

11. Children's Privacy

The 255bet platform is strictly intended for adults aged 18 and above. 255bet does not knowingly collect personal data from persons under the age of 18. If we discover that we have collected data from an underage individual, the relevant account will be closed immediately and all associated personal data will be deleted as soon as reasonably practicable.

If you are a parent or guardian and believe that a person under your care has registered on 255bet, please contact us immediately at [email protected] so that we may take appropriate action.

12. Amendments to This Privacy Policy

255bet reserves the right to update or amend this Privacy Policy at any time. When material changes are made, registered players will be notified via the email address on file prior to the changes taking effect. The updated policy will also be published on this page with a revised effective date.

Continued use of the 255bet platform following notification of changes constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically to stay informed of how 255bet protects your data.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way 255bet handles your personal data, please contact our support team using the details below:

• Email: [email protected]
• Response Time: Within 2 hours for general queries; within 30 days for formal data subject access requests;
• Operating Hours: 24 hours a day, 7 days a week, Bangladesh Standard Time (BST, UTC+6).